About PlugAgents
Built by an e-commerce operator who spent a decade running shopping experiences at Amazon.
Mustafa Kayhan Ergün
Founder · PlugAgents AI · Luxembourg / Berlin
Brands I've worked with
n11/SK telecomstrategy& (PwC)OC&CExpertise
Career
- 2026
PlugAgents AI · Founder
Building AI shopping assistants that recommend products, add them to the cart and answer questions 24/7 on WhatsApp, Instagram and more.
- 2017 – 2026
Amazon · Global Head of Product
Led Amazon's worldwide homepage, search and product page experience. Built the automated EU VAT product and led the Amazon Poland and Turkey FBA launches.
- 2013 – 2017
n11.com (Doğuş Holding / SK Telecom) · Strategy & Business Development Director
Led growth strategy, business development and M&A for one of Turkey's leading marketplaces.
- 2008 – 2012
Strategy& (PwC) · OC&C Strategy Consultants
Advised companies and investment funds in retail, fashion and e-commerce on market entry, growth strategy and investments.
Why PlugAgents?
10 years of Amazon experience, 1-on-1 support
Your assistant is set up by someone who ran shopping experiences at Amazon for nearly a decade. We work 1-on-1 with every client and support you directly after launch.
Sales-focused
It doesn't just answer questions: it shows products in visual cards, adds them to the cart and suggests alternatives.
Measurable
A live stats dashboard shows conversations, the products people ask about and the time saved.
Tailored to you
Set up around your brand voice, catalog and customer questions, and improved continuously.
Compliant
GDPR-compliant setup, with maintenance and updates included.